Leading software companies are transforming their go-to-market strategy through AWS Marketplace to accelerate revenue growth and expand their customer base. Data indicates that participants in the AWS Marketplace List & Sell program achieve 97% higher Total Contract Value (TCV) and generate 1.5X more private offers compared to non-participants.*

Download the SaaS Go-to-market Playbook to unlock proven strategies for accelerating your SaaS revenue growth in AWS Marketplace. Learn how to create and optimize your listing, leverage expert partner support, and enable product-led growth to drive customer adoption. 


*Data is based on ISVs that participated in the AWS Marketplace List & Sell Program as compared to non-participants, September 2023 to December 2024.

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Download the SaaS Go-to-market Playbook.

Partner testimonials

AWS Partners are reducing time-to-market, enhancing product-led-growth capabilities, and driving revenue with AWS Marketplace List & Sell.

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“Partnering with Tackle.io enabled us to list on the AWS Marketplace significantly faster and with less resources involved than going at it alone, accelerating our PLG motion. As a result, over 30 percent of our ARR is now directly procured from the AWS Marketplace.”

- Global Channel and Alliances

“Thanks to the AWS Marketplace List and Sell program and the support of Labra.io by Ibexlabs, Archera has been able to manage private offers and co-sell motions effectively. Labra.io helped streamline Archera’s cloud go-to-market (GTM) strategy by enabling seamless AWS Marketplace operations."

- Head of Business Development

“Leveraging the AWS Marketplace List & Sell program with CloudZone enabled us to seamlessly list our SaaS solution on AWS Marketplace, accelerating our time to market, allowing us to expand our global reach and focus on delivering value to our customers.”

- Chief Strategy Officer

“The AWS Marketplace List and Sell Program with Tackle enables us to get listed on the AWS Marketplace significantly faster than if we had done it ourselves. The program helps us to meet our aggressive timelines while allowing our technical teams to focus on other high priority items.”

- Vice President of Global Software Alliances

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