VMware secured a segment of AWS On Air to share their cloud modernization message with our Public Sector-focused event audience at the AWS Summit in Washington DC. VMware shared the segment time with our ‘On Air’ host and their AWS Partner liaison to dive deep into VMware’s experience with cloud migration, datacenter extension, govcloud, and application modernization.
The segment garnered over 94K live views and over 5K CTA click-throughs on broadcast day (not including on-demand metrics). Our promotional social posts directed to a VMware-managed landing page to generate leads.